How It Works

The workshop is open for 100 days. During the first 3 weeks (or 21 days) of the workshop, we release a new lesson every other day. After the first 3 weeks, the workshop stays open for almost three more months so you can work at your own pace.

It’s impossible to fall behind. Some participants do each lesson the day it’s revealed, others do it a few weeks later. There are always people in the discussion board for each lesson—challenging each other, asking questions and sharing examples. It’s not unusual for there to be a new post every three minutes. You don’t (you can’t) read them all, just as you can’t hear every conversation in every classroom on Yale’s campus. That’s okay. Take what you need and be in the conversations that interest you.

There are 3 parts to the learning process in this workshop:

1. Watch the lesson video

Each lesson features author and bootstrapper Seth Godin, sharing his insights and experience. The videos generally last five to ten minutes each.

2. Respond to the prompt

Each of the ten videos will prompt you to think hard about your particular audience, your project and your work, and then share those insights with the cohort in the workshop.

3. Discuss with other students

Comment on other students' responses and ask questions in the 24/7 discussion board . It's called a workshop because this is where the real work happens. You'll soon discover just how much you have in common with others on this journey, even if they live in a different country, serve a difference audience and have access to different resources. This diversity is hard to find anywhere else. Coaches are available daily to support your progress.

The workshop will help you...

  • Think like an owner and build projects that make a difference
  • Use proven frameworks to find new opportunities
  • Find your customers
  • Transform your work by embracing the concept of the smallest viable audience
  • Build trust and attention by seeing others, caring about them and being generous (not by lowering your price)
  • Use tension and status to make change happen
  • Invest in assets that will enable you to make it easier to do the work over time, so that you don't have to find a miracle every day
  • Write an honest business plan and avoid being disappointed by the hype
  • Choose your customers, choose your future
  • And more…

Our Manifesto

This workshop isn’t simply a theory. It’s based on taking action. Learning happens when you interact with the market. We teach practical tactics, structures and methods you can use to adopt the mindset of the bootstrapper and build something that matters.

The posture of a bootstrapper:

  1. Ship real work.
  2. Do it now. Not later.
  3. Serve clients that are eager to pay for what you do.
  4. Resist the urge to do average stuff for average people.
  5. Build and own an asset that’s difficult to reproduce.
  6. Scale is not its own reward.
  7. Charge a lot and be worth more than you charge.
  8. Create boundaries for yourself about what you do (and don’t do).
  9. Become ever more professional.

Work at Your Own Pace

No giant promises. No rigorous timeline. No tests. No grades.

This is learning?

Yes, because it works.

Most learning experiences are defined by a set schedule with exact deadlines, correct answers and a certificate at the end.

We’re offering something different. We want you to commit to this workshop and to fit it into your already jam-packed life. We offer you guidance and peer accountability, and ask you to respond with effort and contribution.

This workshop is a safe space with support from people just like you to help you do the work that matters to you. We celebrate discovery, possibility, curiosity, generosity and the asynchronous nature of today's world.

In this workshop, you decide how much time you have to contribute and the effort you’ll put in and the ways you'll apply it to your life.

The truth is that the more you put in, the more you’ll get out. If you simply watch the videos, that’s fine, but the real magic happens when you become a contributor, a teacher, and a partner. The real magic in our workshops is when you do the work and the work is stretching by giving it your best attempt and joining discussions with other students. It will feel uncomfortable, at first.

During the 100 days of the workshop, we provide a flexible structure. The lessons outline the work, and the discussions make it real. Our coaches aren’t there with test prep or right answers—instead, they help you focus on the work at hand.

You can take a few days away, then pick up where you left off, work within your time constraints, balance other responsibilities and address obstacles so you can keep moving forward no matter what.

The feelings of falling behind or not doing enough are a trap. We’ll fight hard to keep those feelings from distracting you from doing the work that matters.

With nearly 10,000 students in our programs over the last few years, we've seen extraordinary results occur because our students embrace a simple possibility: That better is possible. That generous, open-hearted work in a community is a magical opportunity. Does that sound like what you’re looking for?

Coaches Support

We have a team of coaches who will support you during the workshop. Our coaches model the culture of possibility, commitment, respect and connection.

They are trained to help facilitate and bring out the best in you by reflecting questions and holding you accountable.

They will not provide you with answers, reassurance or validation.

The project you're developing might not work. But this workshop will get you closer to one that will.

Are you ready to become an owner?

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