It’s time to become an owner

Freedom.

The chance to do work you’re proud of. Work that makes a difference for the people you’d like to serve. And perhaps, work that pays you what you’re worth and gives you the freedom to make your own choices.

There are problems to be solved, connections to be made, doors to be opened. And the people you care about are waiting for you to do this work.

You have the chance to plan your day, to be in charge, to build something that you own.

There are more tools, resources and opportunities to become a bootstrapper today than ever before. To begin with a market that needs your help, a contribution you want to make and the willingness to put in the effort—and to create something of value.

In our culture, we often celebrate a certain kind of entrepreneur. The person who comes up with a brand new original concept, quits their job, raises millions of dollars and then sells their company for a billion dollars.

But there aren’t that many Elon Musks in the world. For the rest of us, there’s the work of a bootstrapper.

The bootstrapper does work that matters

It matters because the customer is paying for it. Not an investor, not a venture capitalist, but a customer who decided they needed what you had to offer.

The bootstrapper builds something from scratch, something you own and nurture and build around your customers, not your investors.

It’s easy to believe that owning something is for other people, but this path is available to each of us. It’s a useful, leveraged, effective way to make a difference and to make a living.

This is the place to grow

The Bootstrapper’s Workshop teaches you a proven approach to creating value. It only takes a month to participate in the workshop, but it’s flexible and you can do it at your own pace. It’s a step-by-step process for beginning to adopt the mindset of the bootstrapper (even if you already have your own gig).

You will learn to do projects that pay, without needing to raise a lot of money. To find a job without a boss. And to do it in a way that’s resilient, scalable and fun.

The best part is: The work you do is important enough that those you serve want you to do more of it.

Selfish not welcome here

There are a thousand books and courses that teach hustle, shortcuts and magical secrets. They promise to make you rich overnight, regardless of what your customers want. Bootstrapping is not that. Bootstrapping is the opposite of that.

It’s possible that your new bootstrapped business will be very successful. But if it is, it will be because you figured out who to serve and did it well. It will be because you found the right business model, contributed insight, effort and care, and mostly because you kept your promises.

This workshop is a place to figure out these things. If that sounds like the sort of business you’d like to own, please read on and considering being a part of this workshop. It will only be run once in 2018.


An effective way to get to where you’re headed

More than 6,000 people have taken our other workshop, The Marketing Seminar (TMS). We’re continuing to build a powerful new way to learn—not to pass a test, but to make a difference, to find the insight and confidence to move forward.

You can read some of the hundreds of student testimonials here.

Now, we’re applying this proven technique to an all-new workshop, one for people who want to build a project (small at first) that they own. We’re doing this because it works.

This isn’t a shortcut, nor is it an overnight road to riches. Instead, we’re focusing on helping you find a useful project, an endeavor worthy of your effort, a chance to do work that matters, work you can be proud of.

Here’s the secret: It’s not simply a series of videos. Online videos are a significant new learning tool, but without peer support and persistent follow-through, it’s too easy to let the ideas slide.

Most online learning is nothing but videos. Our workshops are different.

Every few minutes, one of our students posts on our discussion board. All day, every day, people are leading, connecting and speaking up.

In our most recent TMS session, we averaged over 400 posts a day from people all around the world. People like you, supporting each other, teaching each other, challenging each other to go further on this journey.

You can’t fall behind, any more than you can fall behind at a conference. There’s wisdom in every corner. Take what you need, contribute what you can, repeat.

You have more to contribute than you think

This is a community of people who know that they are lifelong learners, that we can always become better. All of us know more than any of us, and your ability to help someone else see what’s right in front of them will come back to you fifty times over inside of this workshop.

The focus is relentless: You can own something. You can build something worth building, a project worth sharing, a service or product you can sell.

People inside our workshops don’t care where you came from, but they’re very interested in where you’re going.

The freedom to create

This workshop will teach you, inspire you and connect you to peers who will help you discover the path to being a bootstrapper. The idea of the Boostrapper’s Workshop is simple yet disruptive: When you earn the trust of the smallest viable market and give them something they need, they’ll pay you for it.

You'll discover that building your own project may be more straightforward (and rewarding) than you thought. Today, the tools are there for us to have the freedom to invent, the freedom to serve other people, the freedom to spend our own time and work without investors or a boss or board.

Through video lessons, challenge prompts and discussions, you'll engage with other students who are on a similar journey to you. If you do the work, if you contribute, you'll get back more than you put in. That's why we have a unique money-back guarantee.

Before you sign up, we hope you’ll watch this short screencast that shows you exactly how the workshop works.

It might not be for you, but if it is, we hope you’ll join us.

The Bootstrapper's Workshop includes:

  • 10 video lessons, including prompts shared over the first 21 days
  • Questions to guide and advance your thinking
  • Support from trained coaches who will challenge you to go further and dig deeper
  • 24/7 discussion board for personal feedback for the full 100 days of the workshop
  • Peer network for discussion and group learning
  • Access on mobile and desktop
  • Q&A with Seth Godin

Will this be on the test?

It’s a workshop. There are no tests, no grades, no certificates. It’s not about memorizing answers, finding a magic sort of hustle or taking tons of notes. Instead, our new way of learning focuses on teeing up an idea, giving you a new way to look at the world and then challenging you to explore it with your peers.

And then we do it again two days later.

After three weeks, you’ll have created dozens (perhaps hundreds) of ideas, approaches and insights. And as you know, the learning and creation you do yourself is the work that really sticks.

Your new project might not work. Not the first time. Maybe not the second time. But we’re teaching you a process, a method to start on the journey of owning something, something worth doing.

Funding from your customers

This workshop is about a third way.

The first way is to be an employee.

The second way is to be the well-funded, high-stakes entrepreneur.

The third way is to be the bootstrapper.

Bootstrapping is simple: your funding comes from your customers.

That means you are completely aligned with your customers. The people you are serving are also the people who are giving you money for the work you do. And they are giving you money because they are getting something they want in return.

The workshop begins with this simple idea and builds out multiple models for creating significant value for your audience.

Through 10 lessons, you'll learn how to:

  • Think like an owner and build projects that make a difference
  • Use proven frameworks to find new opportunities
  • Find your customers
  • Transform your work by embracing the concept of the smallest viable audience
  • Build trust and attention by seeing others, caring about them and being generous (not by lowering your price)
  • Use tension and status to make change happen
  • Invest in assets that will enable you to make it easier to do the work over time, so that you don't have to find a miracle every day
  • Write an honest business plan and avoid being disappointed by the hype
  • Choose your customers, choose your future
  • And more…

How It Works


Who is the workshop for?

It’s not for shortcutters. Or the selfish. It’s not for someone who is feeling entitled, or busy looking out for #1, either.

The workshop is for people with a day job who would like to own something and freelancers who are tired of trying to find yet another client who will give them a task. It’s for inexperienced people who feel like they have a lot to learn, and for veterans who know that they have a lot to offer.

Years ago, Zig Ziglar wrote, “You can get everything in life you want if you help enough other people get what they want.”

Seth has amplified this thought and built it deep into the workshop:

“Our work is to help other people get to where they’re going. If we can do that well enough, we’ll earn enough to get the chance to do it again.”

Pricing details

The workshop costs $445.

Timing details

You can sign up September 5th. The first lesson goes live on September 5th. The last day to join the workshop is September 30th. The discussion board will be open until January 1st, 2019.

You can finish the videos in the workshop in three weeks (or 21 days), but the workshop stays open for almost three more months so you can get the real benefit: the cohort, the discussions, the support from hundreds of people on the same journey.



Are you ready to become an owner?

Sign Up

Deadline: September 30th
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